How well does a watch retain its value?
The value retention of a watch heavily depends on the specific model. Timepieces with particularly strong value retention—such as Rolex models and certain Omega watches—have proven to be highly stable in value. Classics like the Rolex Datejust, Submariner, GMT, or the Omega Seamaster and Speedmaster remain in consistently high demand, meaning they virtually never lose value. In fact, they often appreciate over time.
One key factor contributing to value retention is the regular price increases implemented by manufacturers—sometimes annually—which helps even pre-owned luxury watches gain in value. With other brands, it's best to buy according to your personal taste and consider any potential value increase as a pleasant bonus.
How often does a watch need servicing?
Mechanical watches should generally be serviced every 5 to 7 years to ensure optimal performance. Regular maintenance helps preserve precision and keeps the watch functioning reliably for decades. For sport watches that are frequently used in water, it is recommended to check water resistance every 2 to 3 years.
Quartz watches require less frequent maintenance, but battery replacements should always be handled by professionals to maintain water resistance. While professional servicing does come with a cost, it ensures the long-term protection of your investment.
Should I buy new or pre-owned?
The market for Certified Pre-Owned (CPO) watches often offers attractive prices for models in excellent condition. Especially for first-time buyers, purchasing a CPO watch can be a great way to acquire a higher-end model than a new watch budget might allow.
Another benefit of buying a pre-owned luxury watch: the steepest depreciation has already occurred. With popular models like the Rolex Datejust or select Omega watches, you can expect the value to remain stable—or even increase—especially in light of the manufacturers' routine price hikes.
