Focus on one hand watches
Over time, MeisterSinger's designers have developed a wide variety of high concept timepieces that have met with rapture from the watch community. Since the Baselworld fair in 2014, however, MeisterSinger has made the bold choice of removing all multi-hand watches from its portfolio. It now focuses exclusively on the core of the brand, single-hand watches.
This daring realignment is a typical example of MeisterSinger determination to make the most of the company's time in its own unique way. This preoccupation is reflected in the MeisterSinger “Rituals of Time” video, which argues that only by investing time in things do you get a quality product back.